Realtor.com and Remax
are top Search Terms
on Internet for Real Estate
A recent study by Hitwise,
an online competitive intelligence service, ranks
‘realtor.com' and
‘remax' as the two most
frequently used real estate search terms on the
Internet. The study looked at Internet searches
completed in September.
With 80 percent of buyers now using the Internet when
seeking a home, it has become increasingly important in
the real estate industry to have the kind of widely
recognized brand that consumers will utilize as a search
term when seeking real estate information and listings
through search engines such as Google, MSN and Yahoo.
The terms listed below are ranked by volume of searches
that brought traffic to websites in the Hitwise Business
and Finance - Real Estate category for the four weeks
ending Sept. 29, based on Internet usage in the United
States.
Rank Search Term Volume
1. realtor.com 1.69%
2. remax 0.92%
3. real estate 0.46%
4. Apartments for rent 0.44%
5. century 21 0.38%
6. homes for sale 0.38%
7. Apartments 0.37%
8. zillow.com 0.34%
9. remax.com 0.33%
10. zillow 0.31%
RE/MAX offices are leaders in Northern Illinois real
estate sales and have been number one in residential
sales in the Chicago metropolitan area since 1989. In
2006, RE/MAX Northern Illinois affiliates closed more
than $15 billion in sales.
The RE/MAX network in northern Illinois,
currently marking its 30th anniversary, consists
of 4,100 associates and 169 individually owned and
operated offices providing residential, relocation and
commercial real estate services throughout the northern
one-third of Illinois. Its website,
www.illinoisproperty.com, receives more than 1.2 million
unique visitors each month. The Northern
Illinois region is part of RE/MAX International, a
global real estate network with 6,900 independently
owned offices and 121,000 member sales associates in 70
countries.